Day Twelve

Okay today was a rather productive day, I got down to business and took hundreds of notes. Now I have this big stack of yellow note pages and a ton of information about salesmanship. I am using the process Gary Halbert described in one of his newsletters about how to make a product.

Basically the idea is to buy a few or sometimes all of the books about a given subject, take notes on them and then create a super-book which is the combination of all of the books, that essentially guarantees you a pretty good product.

One thing I have learned about internet marketing is that good products are scarce and hard to find, those that do have top-notch products get a lot of word of mouth advertising. Plus it is a lot easier to write good copy about an amazing product than it is to write about a crappy product. So I am putting in a lot of time, energy and effort into making sure I create a good product.

It's a hell of a lot of work.

It's worth it though, if you ask me. I feel better just knowing the tremendous value my customers are going to get from it. There is a whole process and strategy I am working out, really taking my time to lay out everything that they need to be successful as an artist.

In doing so, I will help a lot of people do what they love, so it's not just about the money, I get to help a lot of people accomplish their dreams at the same time too.

As a double bonus, I am learning more about salesmanship and marketing as I create this step-by-step, thorough plan along with the appropriate tactics on how to really make a lot of money as an artist. I am not sure about price point yet, the price is going to be directly affected by the quality of the product, the only thing is - that it is hard to sell a purely digital product for more than $150.

So I may need to get a real merchant account and set up an account with a order fulfillment business. Disk.com is supposed to be pretty reliable so I am not too worried about that. It's just another thing I would have to go through in order to sell at a different price point, that said - it would probably also mean much higher profits as well.